Photosharing app "Color" gains enormous attention (and money).

A just recently released iPhone an Android app called Color has made a kickstart. This simple video has been viewed almost 60.000 times in only 5 days!

Instagram has taken the app world by storm, but here comes the challenger in a universe obsessed with instant photo sharing, complete with a tonne of great social features, and minus the need to “filter” everything for coolness, instead, showcasing location based group albums.

Now, it’s not just “location” as the primary feature, its actually all about creating social photo albums based around those locations, from you, your friends and every other stranger within 150 feet. The app takes everything into the “multi-lens” view, were you can literally see every photo being taken right now, with in that 150 feet, allowing you to experience a location or say, an event, from other perspectives in real time. It also allows you to comment and interact with the people taking photos.

At first glance, this is about to become a “must have” event/party app, but I suspect it might just be a little more in the long run as people discover the power of social perspective.

Venture Capital
It is worth adding that this new app Color has a number of interested investors. Color, a California based company has till now raised $41 million investment money.

Thanks to DigitalBuzz.

Google makes Foursquare/Gowalla Check-in lookalike.

Google has finally hopped onto the check-in bandwagon, but with extra twists that make it more appealing than many of the other options.

Numerous other companies—Facebook, FourSquare, Gowalla, Yelp, BrightKite, Foodspotting etc.—also allow users to check in and share photos of the businesses they are patronizing, and people have already flocked to one (or more) of those services. Google is stepping up to the challenge, though, by making it painfully easy to check in through Latitude.

One of the main problems with check-in services is that they usually rely on the user to remember to check in whenever he or she enters a place—Google is addressing this by either letting users' phones automatically check in for them, or sending notifications to users to remind them to check in when the app detects that they have arrived somewhere.

Facebook's check-in service, also called Places, already lets businesses give discounts to users when they check in, so the idea isn't entirely novel. Still, Facebook implements it differently than Google probably would—the combo of Groupon-style "deal of the day" with location-based check-ins would at least differentiate Latitude from its competition

Play The Go Game like it's your job!

The Go Game App is a location-based game that’s part scavenger hunt, part mobile party and full-on fun. They have run over 5,000 street-level games since 2002 and now they are bringing the party to the iPhone.

Awesome Content
Unlike other games that ask you to do the writing, they have done all the work for you. Game experts have scouted thousands of landmarks, bars, cafes, and other urban gems and written clever clues that will set up a range of hilarious experiences perfect for any occasion.

It’s Customizable
Got a Bachelorette party coming up? Company offsite? Birthday? The Go Game team has done them all and know how to bring the fun to each and every occasion. Now you can customize the Go Game App to create the experience you want for your group. Simply select your city and occasion, then pick how risqué you want your game to be and… BAM, you’re ready to rock in less than 3 minutes.

Read a review at Mobile Beat

The Best Camera... is the one you have with you!

Although Chase Jarvis is a professional photographer he likes taking pictures with his iPhone an share them with others. It's not the techstuff, it's the story that counts. So, this is not really a location-based thing but it still is about sharing interesting locations through pictures.
You can only love this guy's enthousiasm.

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