Photosharing app "Color" gains enormous attention (and money).

A just recently released iPhone an Android app called Color has made a kickstart. This simple video has been viewed almost 60.000 times in only 5 days!

Instagram has taken the app world by storm, but here comes the challenger in a universe obsessed with instant photo sharing, complete with a tonne of great social features, and minus the need to “filter” everything for coolness, instead, showcasing location based group albums.

Now, it’s not just “location” as the primary feature, its actually all about creating social photo albums based around those locations, from you, your friends and every other stranger within 150 feet. The app takes everything into the “multi-lens” view, were you can literally see every photo being taken right now, with in that 150 feet, allowing you to experience a location or say, an event, from other perspectives in real time. It also allows you to comment and interact with the people taking photos.

At first glance, this is about to become a “must have” event/party app, but I suspect it might just be a little more in the long run as people discover the power of social perspective.

Venture Capital
It is worth adding that this new app Color has a number of interested investors. Color, a California based company has till now raised $41 million investment money.

Thanks to DigitalBuzz.