Find free products with H&M's Augmented Reality app for iPhone

GoldRun is an app that enables users to locate, interact with and take photos of GPS-linked virtual objects positioned in the real world, coupled with an adaptive and easy to use CMS. The app is designed to drive traffic to physical and online destinations, increase product sales, enhance brand engagement and bolster viral impact.

GoldRun users can take pictures alongside virtual objects and immediately post these photos to Facebook. By helping brands tap into this sharing impulse, the platform turns social networks into even more effective distribution channels as GoldRun users share images of themselves interacting with everything from scenes in blockbuster films, to iconic sports figures and the season’s must have fashion items.

GoldRun provides a more interactive and customizable approach to location-based advertising than check-in games like Foursquare and Gowalla. Campaigns, in addition to distributing special offers, include an option for users to create interesting photos (items in the H&M campaign, for instance, were positioned in a way in which they could be virtually “tried on”). Users share these photos through their Facebook profiles, which is more valuable for the brand than shared check-in information.

Given how eager brands have been to adopt location-based marketing through check-in apps, it’s not a surprise that many are eager to run campaigns on the GoldRun app. VP of Business Development Shailesh Rao calls it “V-Commerce. Rao says that more than 40 companies from various industries have approached the as of now self-funded startup about running a campaign. It will be interesting to see if consumers respond with equivalent enthusiasm.

Location-based game as a marketing tool in Sweden. Win a Mini!

11.000 people were active with this game during the campaign.
The complete results are shown in this video here.
I think it's a great way to put a product on the map.

First Location Based Game for iPhone and Android Launches New Version

Parallel Kingdom is the first massively multi-player role playing game (MMORPG) to use the GPS capabilities of smartphones to incorporate a player’s actual location into the game. Parallel Kingdom can be played on the iPhone, iPod Touch, and Google Android devices.

The first version, Parallel Kingdom – The Age of Exploration, was introduced October 31, 2008. The second version, Parallel Kingdom – The Age of Gathering was launched March 28, 2009 and had over 75,000 active player accounts when it ended November 9, 2009. The game and its popularity have improved dramatically with each new Age, and PerBlue expects the upcoming version to continue that trend.

To find out more about the app, you can watch this tutorial.

PSFK Conference New York

Naveen Selvadurai, co-founder of Foursquare, discussed what he's learned in growing his gamechanging location-based social application, and how he sees it improving the way we navigate our daily lives.

Naveen gives an interesting lecture about the game mechanics combined with behavioral psychology that Foursquare uses to improve user experience (how to become better individuals).

Snow has melted? Go out and play location-based snowboarding!

Dutch design-led boardwear company Protest made this really funny viral. 8bit nostalgia.

What can you do with 7Scenes?

7scenes mobile storytelling platform is a versatile and easy tool. Watch this video to learn how to direct your mobile project, Share it with the world and Play the scene on iPhone or Android.